Winning Pockets was a giveaway project organised by the public relations avenue. The core aim of this project was to gain a broader audience for our social media platforms such as Instagram, LinkedIn, etc. Through these exciting giveaways, we also hoped to bolster the recognition of our club.
To carry out the giveaway, we collaborated with five different stores (including food stores, accessories, and clothing lines) and an influencer.
Blingco by Nina, Infinity Clothing for Men, Destiny Treats, Tiya Styles, Café Buba Bubi, and Paperrose Gallery were our sponsor stores involved in the winning pockets.
We approached Aseka Wijewardena to partner up with us in order to get a larger audience for our giveaway, and she was thrilled by our request and gladly collaborated with us on the giveaway.
After the final confirmations on the stores, we started the giveaway on November 10th, 2021, which lasted for a fortnight. The participants were required to adhere to the necessary guidelines. The giveaway ended on November 23, 2021.
As a result of this project, we were able to increase our social media footprint and presence.
We selected two winners (a boy and a girl) and made the necessary arrangements to deliver the items they won, successfully completing the project.